What Does It Cost to Unlock a Podcast's Contact Info?

On Sonoday, unlocking a podcast's contact info costs a flat €3 per email address — you pay only when you actually want to reach out to a specific show, not for searching, filtering, or building bundles, which are free and unlimited on every account.

What "unlocking" actually means

Every podcast in the database is visible, searchable, and filterable for free — no login required to browse. When you find a show you want to contact, you "unlock" it: Sonoday reveals a verified contact email for €3, added to your bundle's shortlist. There's no subscription, no minimum spend, and no expiration on what you've already unlocked.

Search first, pay only for what you use. Browse the Podcast Database and see the full catalog before unlocking a single contact.

Why flat pricing instead of a subscription or retainer

Compare it to the alternatives: a podcast PR agency typically charges $1,000-$20,000+ a month on a multi-month contract regardless of how many shows you actually reach (see the full breakdown), and manual spreadsheet research costs hours of unpaid time for every show you look up (see that comparison). At €3 per contact, a 50-show bundle costs €150 total to fully unlock — a fraction of even one month of an agency retainer, and you keep every contact you've paid for.

When it makes sense to unlock everything vs. cherry-pick

Not every show in a bundle needs unlocking on day one. Many teams filter down to a shortlist, unlock the top 10-15 shows first, run outreach, and only unlock more if they need a wider net. That's the same logic behind seed podcasts and Sonoday MCP — start narrow, expand only when the data tells you to.

See exactly what €3 gets you. Sign up and search the database for free — you don't pay until you unlock a contact.