# Sonoday

> Sonoday is a podcast marketing platform: a searchable, network-agnostic database of 1M+ active podcasts, paired with AI-powered discovery (Sonoday MCP) and built-in campaign/CRM tools, so marketing teams can find, contact, and manage podcast sponsorships without agency overhead. Pricing is pay-per-contact (€3 per unlocked podcast email) with unlimited search and bundle creation. Currently in public beta (v0.5). Site is available in English (/en/) and German (/de/).

Sonoday is a self-service discovery and outreach tool, not a podcast hosting platform and not a full-service PR agency — users execute their own outreach using the platform. It is not competing with podcast hosting platforms (Spotify, Apple Podcasts) or general-purpose outreach tools.

## How it works
1. Search & Filter — search 1M+ active podcasts by topic, audience size, and network in the Podcast Database, or use Sonoday MCP: add 3 seed podcasts and let AI find similar "hidden gem" shows for a campaign.
2. Build a Bundle — group podcasts into unlimited, no-lock-in bundles for a specific campaign, product launch, or season. Mark favorites and track progress in a CRM-like workspace.
3. Unlock Contacts — pay €3 per podcast contact email unlocked. No subscription, no hidden fees — pay only for the contacts you use.
4. Manage & Reach Out — pitch, sponsor, or collaborate; track every conversation in one place. Batch email (send to multiple podcasts at once) and campaign analytics are on the roadmap.

## Product
- [Homepage](https://www.sonoday.com/en/): "Be Heard" — find, connect with, and market your brand on podcasts, all in one place. Overview of the three core steps (discover, organize, unlock) and signup.
- [Podcast Database](https://www.sonoday.com/en/podcast-database/): The core product — search over 1 million active podcasts in one network-agnostic database (no vendor lock-in, nothing locked behind a single platform). Advanced filtering by topic and audience size, unlimited bundles, €3 per unlocked verified contact, built-in CRM to track every conversation. Free account available; pay-as-you-go pricing beyond that — no login required just to browse what's inside.
- [Sonoday MCP](https://www.sonoday.com/en/mcp/): Connects AI agents (Claude and others) directly to Sonoday's podcast database and campaign tools via the Model Context Protocol — search, bundle-building, and campaign management in natural language, no dashboard required. Currently in beta, access granted on request.
- [Podcast Sprint](https://www.sonoday.com/en/podcast-sprint/): Done-for-you outreach package for marketing directors who need results fast — Sonoday's team handles research and targeting, custom message creation, campaign launch, and follow-up/reporting. Flat price of €2,000 per sprint (plus VAT where applicable); typical results cited on the page: ~73% average response rate, 5+ podcasts booked on average, and ~500% typical ROI. A "Podcast Retainer" ongoing option is also offered alongside the one-time Sprint.
- [Pinned Podcast Page](https://www.sonoday.com/en/pinned-podcast-page/): Pins a custom page inside a podcast's own RSS feed, visible in Spotify, Apple Podcasts, Pocket Casts, and every podcast app — no per-app integration needed. Podcasters can add an entry title, description and links, a cover image, an audio clip, and sponsor callouts; templates are available. Currently in beta.
- [Sonoday Radio](https://www.sonoday.com/en/sonoday-radio/): Streams top podcasts across 20 curated stations in a live, always-on radio format — no app download required, free to listen. A discovery surface for listeners rather than an advertiser tool.

## Data Reports
- [Podcast Advertising Costs by Genre (2026)](https://www.sonoday.com/en/podcast-advertising-costs/): Proprietary reach and inventory data pulled live from Sonoday's database of 1M+ active podcasts — active show counts and top-show reach per genre (Investing, Entrepreneurship, Marketing, Business News, Health & Fitness, True Crime, Careers, Tech News) — cross-referenced against cited 2026 industry CPM benchmarks to show what advertisers actually pay per genre. Updated periodically; includes full sourcing/methodology. Also available in German at [/de/podcast-advertising-costs/](https://www.sonoday.com/de/podcast-advertising-costs/).

## Glossary
- [What Is a Podcast Bundle?](https://www.sonoday.com/en/glossary/podcast-bundle/): A curated collection of podcasts grouped together for a specific campaign or purpose — Sonoday's core organizing unit for outreach.
- [What Is Network-Agnostic Podcast Discovery?](https://www.sonoday.com/en/glossary/network-agnostic-podcast-discovery/): Podcast discovery not limited to any single platform or ad network — includes shows from Spotify, Apple Podcasts, independent hosts, and every other source.
- [What Does It Cost to Unlock a Podcast's Contact Info?](https://www.sonoday.com/en/glossary/podcast-contact-unlock-cost/): A flat €3 per verified contact email unlocked; searching and bundle-building are free and unlimited.
- [What Are Seed Podcasts?](https://www.sonoday.com/en/glossary/seed-podcasts-bundle-builder/): The 3 podcasts a user feeds into Sonoday MCP, our AI-powered discovery tool, to find similar shows for a campaign.
- [What Is a Podcast Marketing Campaign?](https://www.sonoday.com/en/glossary/podcast-marketing-campaign/): An organized outreach effort targeting a specific bundle of podcasts — sponsorships, guest bookings, or promo-code partnerships built around one goal.
- All five glossary terms are also available in German under /de/glossar/.

## Company
- [About Us](https://www.sonoday.com/en/about-us/): Origin story — Sonoday was born out of the founders' own podcast and marketing frustrations while promoting their own ventures. Stated values: intelligent discovery, transparent pricing, zero lock-in, and empathetic support.
- [Legal Notice](https://www.sonoday.com/en/legal-notice/): Company legal information.
- [Privacy Policy](https://www.sonoday.com/en/privacy-policy/): Data handling and privacy practices.

## Comparisons
- [Sonoday vs. Rephonic](https://www.sonoday.com/en/vs/rephonic/): Feature, pricing, and use-case breakdown for choosing between Sonoday and Rephonic.
- [Sonoday vs. Podchaser](https://www.sonoday.com/en/vs/podchaser/): Podchaser is built for research; Sonoday is built for execution — how to know which one a podcast marketing strategy actually needs.
- [Sonoday vs. Goodpods](https://www.sonoday.com/en/vs/goodpods/): Goodpods is a free listener app; Sonoday is a podcast advertising platform — how they differ and which belongs in your workflow.
- [Sonoday vs. ListenNotes](https://www.sonoday.com/en/vs/listennotes/): Listen Notes is one of the best podcast search engines, but search is where it stops; how Sonoday picks up with outreach and CRM tools.
- [Sonoday vs. Spreadsheets](https://www.sonoday.com/en/vs/spreadsheets/): What manual spreadsheet-based podcast research actually costs in time, accuracy, and results, and when a dedicated database pays for itself.
- [Sonoday vs. Agencies](https://www.sonoday.com/en/vs/agency/): Podcast PR agencies charge $1,000-$20,000+/month with multi-month contracts; what that buys you, and how Sonoday gets similar results without the retainer.

## Blog
- [Blog Index](https://www.sonoday.com/en/blog/): Podcast marketing guides, industry data, and platform comparisons.
- [2025 Podcast Marketing Industry Report](https://www.sonoday.com/en/blog/2025-podcast-marketing-industry-report/): Podcast marketing trends, audience growth data, and ROI benchmarks.
- [The Ultimate Guide to Podcast Guest Booking for Startups (2025)](https://www.sonoday.com/en/blog/the-ultimate-guide-to-podcast-guest-booking-for-startups-2025/): Step-by-step outreach tactics and pitch templates for getting a startup founder booked on podcasts.
- [Best Platforms for Podcast Advertising Campaigns](https://www.sonoday.com/en/blog/best-platforms-for-podcast-advertising-campaigns/): Spotify Ads Manager, Megaphone, Amazon Ads, and Acast compared on pricing and targeting as podcast ad spend tops $4.2 billion.
- [How Podcast Ad Promo Codes Work for Advertisers](https://www.sonoday.com/en/blog/how-podcast-ad-promo-codes-work-for-advertisers/): How promo codes attribute sales to specific podcasts, expected redemption rates, and how to pick shows worth sponsoring.
- [How to Pitch a Podcast Host for a Sponsorship](https://www.sonoday.com/en/blog/how-to-pitch-a-podcast-host-for-a-sponsorship/): Personalized pitches get roughly 2x the replies of generic ones; three free email templates for initial outreach, follow-up, and negotiation.

## Frequently asked
- How much does Sonoday cost? €3 per podcast contact email unlocked. Searching the database and creating bundles is unlimited and free for all accounts. The Podcast Sprint done-for-you service is a separate flat-fee package at €2,000.
- How many podcasts are in the database? Over 1 million active podcasts, aggregated across all networks and platforms (network-agnostic — not limited to any single hosting platform).
- Do I need to be a podcast marketing expert to use Sonoday? No — Sonoday is built for everyone from beginners to experienced practitioners, and the product is designed to require no assumed prior knowledge.
- How is Sonoday different from just searching Google or using a podcast search engine? Sonoday aggregates podcast discovery, AI-powered matching (Sonoday MCP), contact unlocking, and CRM-style outreach tracking into one platform, rather than requiring manual research spread across multiple tools.
- Is Sonoday only for tech companies? No — while many current users are tech companies, Sonoday is built for any business, influencer, or organization that wants to connect with podcasts for marketing purposes.

## Optional
- [German site](https://www.sonoday.com/de/): Full German-language mirror of the site, including product, company, comparison, and blog pages under /de/.
- [Sitemap](https://www.sonoday.com/sitemap.xml): Complete machine-readable list of all indexed URLs.