Podcast listeners follow their favorite shows closely and sympathize strongly with the podcast hosts.
As a result, they are more engaged as with any other digital medium out there.
The podcast hosts describe your ad piece in their own words. This way listeners actually listen to the host-read endorsements because there is no commercial cut.
Above average ROI
Podcast marketing generates up to 4.4x better brand recall than other digital ads. Making it one of the most effective, but still undiscovered marketing channels.